The Google Keyword Planner is an indispensable tool for every blogger who wants to position his content, improve search engine optimization, or publish paid advertising on his site. If you have a blog, developing an online visibility strategy is one of the first things you should do as a business owner. To do this, you can use SEO, SEM, or social media techniques.
All of the techniques you want to implement require that you use a tool that lets you know which keywords or keywords are going to help get your buyer to find you, such as Google Keyword Planner AdWords.
We know that one of the biggest challenges a business owner or blogger faces is choosing the keywords that are most associated with their product and that will attract qualified traffic to their page. So, this article will tell you everything you need to know to choose the best keywords using the Google Keyword Planner tool and to ensure that your blog or page can position itself on the internet and be successful in the digital community.
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1. What is google keyword planner tool:
Google offers a free tool that you can use to do keyword research for your campaigns. This is the Google Keyword Planner, which used to be called the Keyword Tool. You can study the exact words, learn about the broader subjects of the ideas you entered, improve the quality of your keywords, and do SEO research.
Likewise, the Google Keyword Planner teaches your specific data to create a successful Google Adwords campaign and be able to build the wordlist within a specific budget as it shows estimated conversions and bid estimates. for every word. key, because the less you bid on a word, the more advertisers are willing to pay.
It should be emphasized that this tool was developed for advertisers and not precisely for SEO and is therefore linked to AdWords as part of its tools. If you are voting for PPC, the Keyword Planner is perfect there as you can see a word’s intent to buy by comparing the offer against the amount of money paid.
However, it would be a mistake not to take advantage of this when looking to make tweaks as its properties can also be helpful in discovering words that you have never considered that relate to your product or service.
2. Why it is important to use Google Keyword Planner tool:
Using the Google Keyword Planner tool is important because:
1. Think of keyword ideas that you can use in your content.
2. Here you can determine the number of searches for a keyword.
3. Get topics and subtopics for your blog.
4. Search by geographic location.
5. You can focus on the quality of the words, not the quantity.
As an entrepreneur, it is important that you rely on these types of tools, as they will allow you to develop better content strategies and, thus, attract qualified traffic to your page.
3. How to use the Google Keyword Planner platform:
To use the Google Keyword Planner platform, you need to create an AdWords account. This first step is completely free. Later, you will have to pay for the Google ad campaigns that you want to run (only if you want to invest).
To know “How to use the Google Keyword Planner platform” check it here…
4. Google Keyword Planner Features:
To start using the Keyword Planner you must go to the main menu and click on
“Tools, then click ⇒ Keyword Planner”.
After clicking this section, you will find four options below:
Search for new keywords by phrase, website or category.
Get search volume data and trends.
Combine keyword lists to get new keywords.
Obtain click performance and cost forecasts
The first option is probably the one you use the most, as it can help you figure out which keywords to focus on. Now let’s see how each of them work:
Search for new terms with the keyword planner
This is the best option for optimizing your SEO strategy or running AdWords campaigns as it will help you identify the keywords that will give you better visualization on the web i.e. H. most effective and ideal words to get traffic. qualified for your website or blog.
In summary, with this option, you will know what words or phrases are being searched for in Google.
This can be done by using three options. Let’s see what it is:
– From a sentence
You enter phrases that you think your buyer personal uses when conducting a search.
– From a website
This option allows you to go to a specific website. This is an ideal feature for business owners who are in the process of purchasing their domain or checking which keywords are used by your most direct competitors.
You can follow your competition and get qualified traffic to your website!
– From a category
With this option, you can search for words from a category.
These three methods of keyword filtering are not exclusive. That means you can combine them, use them at the same time, or even use a single search form.
It is wise to rely on these three search filters to focus much more on the niche that you want to target.
Assemble keyword lists to get new keywords
This function is basically to combine two lists of keywords to get new keywords by creating combinations of both. There are many tools on the Internet that offer this function independently of each other. Don’t worry, you can do it right from Google Planner and get the same (or better!) Result.
With this option, you can create combinations of up to 3 lists and automatically call up data such as campaign forecasts or search volumes.
Outline the budget and get reviews
The final option offered in the Keyword Planning Tool is to schedule and pull reviews within the budget. This the feature essentially shows you what results in you’re getting with every penny you spend on ads (if that’s what you want), such as the daily forecast of clicks, impressions, and ad costs for certain words.
5. How to find the best keywords for your content or blog?
Keyword research is the foundation of SEO for any blog or website. If we don’t know what words we use to reach users, it is very difficult for us to develop a strategy to increase and optimize your traffic. To attract or optimize your targeted traffic you should maintain this basic strategy just click here…
1. 6. Finishing Touch
Keyword research is one of the most important and successful activities any entrepreneur or blogger should undertake. By researching the demand for keywords in your market, not only does it gives you an opportunity to learn more about the words or phrases that are best suited to your SEO strategy, but you can also gain insight into your customers in general.
Remember, it’s not just about quantity, it’s quality above all. It doesn’t make sense to attract a million visitors to your website every day so that few are really interested in your content and products.
At the same time, keep in mind that by using the right keywords, Google’s semantic intelligence can match your content with keywords from the same universe. In other words, it will be able to compete directly with websites dedicated to posting similar content, products, or services.
What do you think of this post? What is useful to you? If your blog is already up and running, consider this tool and tips to help you find the most appropriate keywords. And if you want to learn more about this topic, find out how to make money from a blog!