Without any doubt, working on the SEO (Search Engine Optimization) of a website is a task that requires a lot of effort. However, you will see that it is possible thanks to these best tips and tricks to position in Google. Get that valuable traffic to organically grow your online business.
So, if you want to know what are those best tips and tricks to position in Google, then we will tell you which are the most effective and infallible, but we will also give you some basics so that your website climbs to a privileged position in a short time.
Let’s take a look at the guide we have prepared for you!
Choose the best keywords
To optimize your website pages the first step is to select a keyword. Your goal is to make your website appear on the first page of results when someone searches for it. For example, if you operate in Umbrella, you can try to optimize the term “The best Umbrella” so that people looking to buy an Umbrella find your page.
Although there are banks with keywords on the Internet, we suggest you choose the one that matches your offer. Put yourself in the shoes of a potential client and ask yourself what they would put on Google when they search for a property with features like the ones you offer.
Google’s Keyword Planner is the most preferable tool for generating potential keywords. By this tool, you can check how many monthly searches a specific term has and how much competition there is to occupy a position among the first results. In addition, you can segment geographically and by language to ensure that searches are coming from your target market.
Assign long tail keywords
Long-tail keywords are longer and more specific than others. Although they get less traffic, they tend to achieve better positioning and achieve a higher percentage of useful visitors.
Following the previous example: “The Best Umbrella” has from one thousand to ten thousand searches. It’s a great number, but how many really want an Umbrella that is like what you offer? How many people are going to see your site, see the properties and leave it when they realize that it does not have the type of Umbrella they are looking for? Each of those defectors represents an SEO optimization effort that failed to close any sales. In addition, the competition for positioning is high and, therefore, it is more difficult to reach the first results.
Meanwhile, the long-tail keyword “The best Umbrella in UK” receives fewer monthly searches, but is more specific and has less competition. You can go one step further and be even more particular with, for example, “The best Umbrella in UK”.
Use keywords consequently
Maximum experts recommend that including the keywords on the site to be optimized in five fundamental sections: the title, the meta description, the headings and content, the images, and the URL. It is important that the selected keyword is present at least once in each of the sections. Ensuring this improves your web positioning.
Write eye-catchy and interesting content
Google lets your access to a context by analyzing user behavior, access to shared resources, and time spent on the page, Google can identify which information is truer and place it at the top of the search engine.
Google has the organic relationships for the very important because if a user finds it interesting, it is more likely that it belongs to other people who received in online conversations or the link in. All of this behavior doesn’t happen if the personal content is of poor quality. In practice, in search engines, an article is managed, explained spontaneously, and linked by itself in the reading channels, owned by Google.
Having optimized images is very important to achieve organic positioning, especially for a real estate agent. The images of each of your properties must have a name and alternative text that goes according to the keyword that you are looking to position.
Use multimedia content
Now a day’s visitors are increasingly visual and their preference for multimedia content is clear: it is estimated that by 2021 85% of internet traffic will be in the video.
Search engines like it when web pages stay on the cutting edge of trends, and they reward it by favoring them with good positioning. If you have the opportunity to record videos of your properties, it is highly recommended to do so. These multimedia resources will do wonders for your positioning. Also consider implementing virtual tours.
There are tons of potential clients looking for properties just like the ones you offer. If you follow these tips and refine the SEO of each page on your site, you will have a better search engine ranking and you will be able to capture their attention. Optimize your site and good luck with SEO.